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Week 3

Topic 1:

I chose to use Facebook to search for the Adidas brand. On their Facebook page "adidas Original" company page they have thousands of photos showing the various products they are promoting during a certain time. Most of the photos are of the shoes at different angles but as I was going through them I noticed that they are reaching to all ages since they have a children clothing line that they are advertising. They have a list of events that the company is holding such as their upcoming event that is a Photo Lab where they will be using Polaroid cameras to show various techniques to use on Polaroid photographs. On their Facebook page they also have access to their Instagram page. Both the photos and the link are provided for easy access. The biggest promotion on the page is that "original is never finished." This is the cover photo, has featured videos on the page and the most recent posts have to do with that catch phrase.

From how the page does their advertisements I would assume that the targeted audience is teen and young adult ages. Each photo is a young person who would appear to be no older then 25. While they do have advertisements of children in their clothing line it is predominately young adults and late teens. The page has 30,159,986 total followers which shows that they are reaching a large population just via Facebook which shows that they are being successful with reaching their target population.

If I was part of this brand then I would recommend that they use social media to provide coupons to their followers and first access to certain products. I would want to show the appreciation of the followers and loyal customers. I would also suggest having the ad on various games that are played on Facebook to get the products even more widespread.

Topic 2: 

The first ad I chose to look at is for Progressive Insurance. I chose the commercial/ad that takes place where a couple just bought their first house and are refusing to leave the moving truck so Flo then starts to talk to them with a bullhorn. She explains that with progressive home and auto insurance they are covered in all cases so that they don't have to worry about anything bad happening to their new house. To me what stood out is how the couple was expecting the worse but the fact that they were saving a bunch of money by bundling their insurance and they had full coverage was reassuring to them so they could come out.
The target audience for the Progressive commercial is home owners.
It seems like there is both the hidden fear approach and the plain folks approach with this ad. The hidden fear is shown when the couple is shouting from the truck what they are afraid of happening to their new home such as a tree falling on their garage but they are then reassured that they are covered with their insurance. The plain folks approach is shown since the couple is not famous and they are everyday new home owners which is the intended audience.
I think this ad is very effective because it explains how the coverage works in short and easy to understand terms. https://www.youtube.com/watch?v=meiFIZgCTzM

The Second Ad I chose to review is for Sprint. This commercial is Paul explaining why he switched from verizon to sprint since sprint is within a 1% difference of verizon now. What stood out to me is how the commercial is not very informing. It seems to only talk down about Verizon rates or other competitor rates.
The target audience is anyone with a cell phone.
I would say that the Famous person appeal is being used since everyone knows Paul from the older Verizon commercials with the slogan, "Can you hear me now?" with using him as the new face of sprint they are trying to pull customers from Verizon and show them they should switch too since Paul did.
To me this appeal failed because it is not informational. I don't feel confident in what Sprint has to offer since they did not specify very much about their own rates and coverage. They only talked down on their competitors. https://www.youtube.com/watch?v=UlOZYJ3l9SA

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